Rise of the ‘news creators’ tracked by FT Strategies

Rise of the ‘news creators’ tracked by FT Strategies pressgazette.co.uk

Jackson 2 months ago in News 0

Legacy media shouldn’t see social media ‘news creators’ as rivals, but as an “opportunity for collaboration with mutual benefit” which could help them reach the younger audiences they’re struggling to attract, FT Strategies head of insights George Montagu has said.

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